Job Title: Advertising Specialist
Company: Overa Tours
Location: Not specified (but the email address domain suggests it's likely in Sri Lanka)
About the Company:
- Overa Tours is a leading travel company specializing in inbound and outbound tourism.
Key Responsibilities:
- Campaign Management: Develop and manage paid advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Strategy Development: Collaborate with the marketing team to create and execute data-driven advertising strategies.
- Content Creation: Craft compelling ad copy and visuals to maximize engagement and conversions.
- Targeting & Optimization: Optimize ad targeting to reach the right audience at the right time. Monitor campaign performance, analyze key metrics, and make necessary adjustments to improve results.
- Reporting & Analysis: Generate performance reports and provide insights for continuous improvement.
- Trend Awareness: Stay updated with the latest trends, algorithms, and best practices in paid advertising.
Qualifications:
- Experience: Minimum 2+ years of experience in paid advertising, preferably in the travel or hospitality industry.
- Platform Expertise: Strong knowledge of Google Ads, Meta Ads, and LinkedIn Ads (experience with other platforms is a plus).
- Communication Skills: Excellent writing and communication skills to craft engaging ad content.
- Analytical Skills: Analytical mindset with the ability to interpret data and optimize campaign performance.
- Teamwork & Independence: Ability to work independently while collaborating effectively with the marketing team.
- Problem-Solving: Strong problem-solving skills and a proactive approach to improving advertising strategies.
How to Apply:
- Send your CV to: careers@overatours.com
